What does cold therapy do and why should I consider it?

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• It increases Norepinephrine (NE). NE is a neurotransmitter, which has a profound effect on vigilance, attention span, and mood. NE also aids in the body's ability to decrease inflammation and pain associated with inflammatory diseases.

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• Cold Shock Proteins, the brain's repairmen, are shown to be elevated up to 3 days after exposure to the cold. These proteins may pose as significant puzzle pieces in combatting cellular degeneration and aging.

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•  Improves the immune function by increasing your immune cells. Regular cold exposure has been shown to increase white blood cell count (active in killing cancer cells) and other beneficial immune cells.

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• It increases antioxidant activity! Cold exposure has been shown to activate invaluable naturally occurring genetic oxidizing systems in our bodies, which have been shown to be more powerful than supplemental antioxidants.

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• Increases metabolism by forcing the body to produce heat or Thermogenesis, resulting in holistic calorie burn.